World's most valuable brands rank

Today’s graphic pulls data from the 2020 edition of Brand Finance’s annual Global 500 report, which ranks the world’s top brands by value using a multi-dimensional formula. By quantifying the true value of a brand, investors and key decision makers can identify value that extends beyond quarterly earnings reports. How much are brands really worth? A Closer Look at the Leaderboard With 18% growth in the last year resulting in an eye-watering brand value of $220 billion, Amazon is a clear winner as the world’s most valuable brand—towering over Google and Apple’s brand valuations. As the largest online marketplace on the planet, Amazon relies on innovative technologies and investments in fast-growing sectors, such as healthcare, to create a diverse retail ecosystem. Although tech companies command five of the top 10 spots in the ranking, brands from more traditional industries are hot on their tails. Here are the top 100 most valuable brands according to the report: RankingBrand 2020 Brand Value YoY % Change Country

#1 Amazon $220B17.5% United States #2 Google $160B11.9% United States #3 Apple $140B-8.5% United States #4 Microsoft $117B-2.1% United States #5 Samsung $94B 3.5% South Korea #6 ICBC $80B 1.2% China #7 Facebook $79B -4.1% United States #8 Walmart $77B 14.2% United States #9 Ping An $69B 19.8% China #10 Huawei $65B 4.5% China #11 Mercedes-Benz $65B 7.8% Germany #12 Verizon $63B -10.5% United States #13 China Construction Bank $62B -10.2% China #14 AT&T $59B -32% United States #15 Toyota $58B 11.1% Japan #16 State Grid $57B 11.1% China #17 Disney $56B 22.7% United States #18 Agricultural Bank of China $55B -0.7% China #19 WeChat $54B 6.8% China #20 Bank of China $51B -0.7% China #21 The Home Depot $50B 7.3% United States #22 China Mobile $49B -11.9% China #23 Shell $47B 12.4% Netherlands #24 Saudi Aramco $47B N/A Saudi Arabia #25 Volkswagen $45B 7.6% Germany #26 YouTube $44B 17.5% United States #27 Tencent QQ $44B -11.3% China #28 Starbucks $41B 4.5% United States #29 Wells Fargo $41B 2.3% United States #30 BMW $40B 0.0% Germany #31 Deutsche Telekom $40B -13.6% Germany #32 Moutai $39B 29.1% Germany #33 PetroChina $38B 3.3% China #34 Coca-Cola $38B 4.8% United States #35 Mitsubishi Group $38B 42.8% Japan #36 McDonald’s $37B 18.9% United States #37 Taobao $37B -20.7 China #38 NTT Group $36B -12.8% Japan #39 Bank of America $35B -3.6% United States #40 Nike $35B 7.3% United States #41 Porsche $33B 15.6% Germany #42 Sinopec $33B 14.7% China #43 IBM $33B 1.5% United States #44 CITI $33B -9% United States #45 Honda $33B 28.6% Japan #46 Marlboro $33B -2.7% United States #47 Deloitte $32B 9.6% United States #48 Chase $31B -13.8% United States #49 Tmall $31B -15.9% China #50 UPS $29B 0.6% United States #51 American Express $29B 6.2% United States #52 Xfinity $29B 6.4% United States #53 United Healthcare $28B -7.4% United States #54 Sumitomo Group $28B 4.5% Japan #55 Intel $27B -5.5% United States #56 VISA $27B -3% United States #57 Instagram $27B 58% United States #58 China Life $25B -4.4% China #59 Accenture $25B -3.8% United States #60 Allianz $25B 7.5% Germany #61 CSCEC $25B -3.3% China #62 PWC $25B -0.3% United States #63 Lowe’s $25B 3.4% United States #64 Mitsui $24B 15.8% Japan #65 General Electric $24B -14.4% United States #66 EY $24B 2.1% United Kingdom #67 Oracle $24B -6.7% United States #68 Cisco $24B 7.1% United States #69 BP $23B 2.6% United Kingdom #70 CVS $23B 9.1% United Kingdom #71 Total $23B 8.1% France #72 FedEx $23B -5.1% United States #73 Netflix $23B 8.4% United States #74 China Merchants Bank $23B 1.8% China #75 JP Morgan $23B 15.3% United States #76 Boeing $23B -29% United States #77 Costco $23B 32.1% United States #78 SK Group $22B -17.5% South Korea #79 Wuliangye $21B 30.1% China #80 Evergrande $21B 0.5% China #81 Nestle $21B 3.4% Switzerland #82 Hyundai Group $21B -2.8% South Korea #83 China Telecom $21B -2.8% China #84 Siemens $21B -7.2% Germany #85 TATA Group $21B 2.3% India #86 Mastercard $21B 8.4% United States #87 Bosch $20B -14.6% Germany #88 IKEA $19B -9.4% Sweden #89 HSBC $19B -3.6% United Kingdom #90 Spectrum $19B 25% United States #91 Vodafone $19B -10.3% United Kingdom #92 Pepsi $19B 2.2% United States #93 Alibaba $19B 28.8% China #94 Ford $18B -1.4% United States #95 AIA $18B 17.3% China #96 Orange $18B -13.7% France #97 Nissan $18B -4.5% Japan #98 Chevron $18B 4.7% United States #99 GUCCI $18B 20.2% Italy #100 Dell Technologies$18B -22.9% United States American retail giant Walmart enters 2020’s top 10 ranking with an impressive brand value increase of 14% to $77.5 billion . The retailer’s recent success could be partially attributed to its growing strategic partnership with Microsoft—which currently sits in sixth place. By tapping into Microsoft’s cloud services, Walmart can now provide a digital first retail experience for its customers. Most valuable brands by region Amazon leads as the most valuable B2C brand across the Americas, with the exception of Latin America. Beer brand Corona, was crowned as the leader in this region, boasting a brand value of $8.1 billion.

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